Strategic Designer Who De-Risks Product Roadmaps
For 20 years, I've transformed how teams design. I specialize in building evidence-driven product ecosystems that align human behavior with business KPIs—turning design from a cost center into a strategic competitive advantage.
What I Do
- De-Risk Complex Roadmaps: Uncover hidden friction through discovery, then de-risk technical decisions with prototyping and user validation
- Build Design Systems That Scale: Establish component governance, design tokens, and architectural patterns that radiate across products and teams
- Measure Impact: Transform design decisions into measurable business outcomes—+30% task completion, −40% iteration cycles, −15% fraud incidents
My Approach
I don't just inherit constraints—I stress-test them. Every design decision is validated against real user friction and mapped to quantifiable ROI. I partner across product, engineering, and research to build conviction before committing build resources.