RESUME

OVERVIEW
Sr Digital Product Designer by Training and User Advocates by Focus

Data-informed and tech-savvy digital product strategist with 15+ years of experience in lean UX/UI design, front-end development, and user research. Solid background in designing effective digital strategies to make products successful for businesses and end-users. Expertise in analyzing and resolving technical issues with strong knowledge of research principles and practices to optimize user experience. Skilled in conducting training and development programs and leading teams to achieve shared visions and goals.
Areas of Expertise
  • Innovation & Change Management
  • Data Collection & Decision-making
  • Research & Development
  • Continuous Process Improvement
  • UCD Inspiration & Ideation Techniques
  • Lean Product Design Best Practice
  • UX Quality Assurance & Control
  • UI Inventory & Service Blueprint
  • Formative & Summative Usability Inspection
  • UX Flows ,Prototyping & Wireframe Design
  • IBM Enterprise Design Thinking
  • Excellent Communication
  • Reporting & Documentation
  • Cross-team Collaboration
  • Relationship Building
WORK EXPERIENCE
Baxter Healthcare - Chicago IL
Auugest 2023 to Present
Senior Principal User Experience Designer
As a dedicated member of the Baxter Global design and research team, I leverage the guiding principles of the Biodesign manifesto to meticulously craft crucial medical devices tailored for the delivery of medication. My approach is anchored in user-centric design, ensuring that the needs and experiences of end-users are thoroughly integrated into the development process. This emphasis on human-centered design allows us to create innovative, intuitive, and effective solutions that prioritize the well-being of patients and healthcare providers alike.
Globale Healhcare Exchange - Chicago IL
March 2022 to Augest 2023
Senior User Experience Engineer
In close collaboration with solution advisors, clinical value-analysis users, and team members, I work to extract valuable insights that inform the creation of user journeys. The aim is to develop a user interface design that is both compelling and cohesive, thereby enabling users to effectively streamline and simplify what might otherwise be a chaotic, disorganized, and unstructured workflow. Moreover, my focus includes the creation of unified deliverables that are specifically tailored to meet the needs and expectations of the healthcare purchase management audience..
First American Corp, Santa Ana, CA
May 2017 to March 2022
Senior User Experience Engineer
Deliver strategic user experience leadership to multiple teams of five to 10 employees based on project and encourage them to achieve set goals. Spearhead product design projects from start to end, ensuring successful delivery on-time and within budget and constraints. Implement best practice approach to achieve optimum project outcome and build positive culture of organization. Accomplish organizational vision and goals through the development and execution of project/problem-based strategy. Design and employ undercover user experience testing and validation practice for high-profile/visibility projects.
  • Pitched innovative and original ideas that delivered simplicity and user-friendliness to complex design challenges.
  • Managed the Separation of Concerns (SOC) concept to fill the gap between the product design team and developers.
  • Successfully delivered fraud prevention PWA ( Progressive Web App) for in-store real estate closing process and in-house corp core apps
Red 5 Game Studio, Irvine, CA
Jan 2017 to April 2017
Senior UX/UI Designer
Built and maintained strong collaboration with on-site team members, including designers, researchers, project/product managers, QA, developers, and technical architects to meet technical business requirements. Evaluated and studied customers, markets, and business environments with a focus on quantifiable impact-getting to market quicker as well as learning and iterating.
  • Developed, maintained, and evolved a design language and style guide across web, mobile, and VR platforms.
  • Deployed a new in-app purchase solution to streamline the member funds reload function, which resulted in an 18% increase in transactions.
  • Increased 25% follower engagement by delivering an interface for content creators to overcome Omni-channel disruption.
Self-employed, Los Angeles, CA
Aug 2016 to Dec 2016
Senior UX Designer
Met clients and the business requirements by providing effective visual and strategic plans. Reviewed and approved designs, prototypes, and research deliverables to ensure smooth functioning of design activities.
  • Evaluated and successfully transformed research findings into design recommendations.
  • Improved overall operational performance by identifying and addressing complex problems in close collaboration with multiple departments with designers/developers.
Audatex, San Diego, CA
Dec 2012 to June 2016
Senior UX Designer
Evaluated and internalized organization brand strategy and conceptualized ideas through creative visualizations that bond end-users and customers. Oversaw usability testing/user research activities to assess target users’ workflow, goals, and tasks. Created and managed web-based pages for internal sites, consumer websites, and apps.
  • Created low/high fidelity wireframes, interactive prototypes, and visual design elements for various mobile apps, web applications, and marketing communications.
  • Delivered user research and analytics, activity flows, and information architecture while performing various operations based upon stories generated in an Agile environment.
Additional Experience
UX Designer at Contract, Los Angeles, CA
2012
Web Design at Multiple Agencies
2005-2011
EDUCATION
Licenses & Certifications
  • Professional Certificate in UX & Emerging Interaction Design (AR/VR/MR) | NYU 2022
  • Certificate in User Experience & Customer-Centered Design | CSUF, Fullerton CA -2014
  • Artificial Intelligence Implications for Business Strategy | MIT
  • CX Champ | Forrester Research
  • NN/g UX | Nielsen Norman Group
  • Design Thinking | IDEO
  • Enterprise Design Thinking | IBM
  • Web 3.0: concepts, technologies, and evolving business models | UCLA
SKILLS HIGHLIGHTS
  • Process Skills
    • Lean UX Design
    • IDEO Design Thinking
    • IBM Enterprise Design Thinking
    • Design Thinking | IDEO
  • Deliverable Skills
    • Formative
      • UI inventory and Service Blueprint
      • Attitudinal and behavioral data mapping (Surveys, contextual interview, Social channel...etc.)
    • Generative
      • Information Breakdown (Storyboarding, Wireframes)
      • Experimental Modeling (Rapid, click-thru, and functional prototypes)
      • Hi-Fi Mockups
    • Summative
      • Heuristic Evaluation Reports
      • Cognitive walk-through Reports
      • User testing Reports
  • Tools Skills
    • Road mapping: JIRA
    • Collaboration: Slack- Asana
    • Task/Project management: TFS - JIRA - ASANA -
    • User Testing: Usertesting.Com - Userzoom.Com (MS teams – GoToMeeting)
    • Design/Prototype Adobe Photoshop - Axure - Adobe DX - Sketch - Invision - Figma - HTML/CSS
    • User feedback Usabilla - Survey Monkey – Google Forms
    • Product analytics: Google Analytics
    • IDE: MS Visual Studio – Adobe Dreamweaver